Event Marketing: A personal touch makes all the difference
Short-lead-time for Net New Event Leads
Sourced over 10,000 new names for Target Accounts
Promoted events with lead times under 3 weeks
over 400 fresh attendees registered for events
About the Client
- Industry
Technology / Software
- Campaign Type
Event Marketing
- Timeline
3 Months
The Challenge
The client, a Fortune 500 technology company, was hosting a series of online training events centered on their flagship software product. This client regularly hosted events, but their prospect list was focused on their business contacts, and they wanted to make sure they reached correct applicable application users. The biggest challenge came with the timeline: for each event the client gave Boxpilot an average three-week lead time to create a new prospect list and execute an audience recruitment plan that would bring in the maximum number of event attendees.
The Solution
Working within a very short timetable, Boxpilot created a custom solution for the client that complemented the work its sales and marketing team was already doing. Using its data research team, Boxpilot created a new prospect list from scratch based on the client’s Target Account list. Then, with its proprietary technology and processes, Boxpilot proposed a proven short-lead-time cadence utilizing timely phone calls, voicemail messages, and emails to personally invite the new prospects to the events. By constantly analyzing results, Boxpilot was able to tweak the contact sequences throughout the series to ensure the highest quantity and quality of registrants.
The Results
With an average lead time of under three weeks per event, Boxpilot registered a total of over 400 attendees to the series. The sales and marketing team gained an entirely new, vetted prospect list and hundreds of engaged product users – all within one quarter.
